Certificate In Tourism And Business Studies

Course Description for Certificate In Tourism And Business Studies

Certificate in Tourism and Business Studies (ICM)

The Certificate in Tourism and Business Studies (ICM) is an internationally recognized professional qualification designed to equip learners with foundational knowledge and practical skills in tourism operations, hospitality services, and basic business management. The programme is examined and certified by Institute of Commercial Management (ICM), a globally respected awarding body based in the United Kingdom.

At Uwezo College, this programme is delivered through a career-focused, competency-based and practical training approach, ensuring learners gain both industry-relevant tourism skills and essential business management competencies required in the fast-growing tourism and hospitality sector.

Entry Requirements

To enroll for the ICM Certificate in Tourism and Business Studies, a learner must have KCSE or an equivalent qualification, a relevant vocational certificate, or qualify through mature entry with basic work experience, subject to institutional assessment. The programme is suitable for school leavers, tour and travel trainees, hospitality assistants, front office staff, and individuals aspiring to build a career in tourism and business management.

Examining Body & Duration

• Examining Body: Institute of Commercial Management (ICM) – UK
• Duration: 1 year.

Assessment is conducted through assignments, continuous assessment, practical projects, and ICM examinations, in line with international certification standards.

Course Overview / Curriculum

The programme equips learners with essential knowledge and practical skills in tourism operations and business administration. Key areas of study include:

• Principles of Tourism and Hospitality
• Tourism Operations and Management
• Customer Service and Guest Relations
• Travel and Tour Operations
• Business Communication
• Introduction to Business Management
• Entrepreneurship Skills
• Marketing for Tourism Services
• Business Law and Ethics
• Information Communication Technology (ICT)

Training emphasizes practical tourism operations, customer care skills, communication, basic marketing, and application of business principles in real hospitality and tourism environments.

Modes of Delivery at Uwezo College

Uwezo College offers the course through four flexible study modes:

1. Physical Learning: Classroom-based training with practical demonstrations and tourism case studies.
2. Online Learning: Live virtual sessions, recorded lessons, and digital assessments.
3. Distance Learning: Self-paced study supported by structured learning materials with academic support.
4. Part-Time Learning: Evening and weekend classes for working learners.

All modes strictly follow the ICM teaching and assessment framework.

Career Opportunities After Completion

Graduates of the ICM Certificate in Tourism and Business Studies can work as:

• Tourism Assistant
• Tour Operations Assistant
• Front Office Assistant
• Customer Service Officer
• Travel Agency Assistant
• Hotel Receptionist
• Hospitality Assistant
• Tourism Marketing Assistant

The qualification also allows progression to the ICM Diploma in Tourism, Hospitality Management, and Business-related programmes.

Why Study Tourism and Business Studies at Uwezo College

• ICM-aligned international syllabus
• Experienced and industry-oriented trainers
• Strong practical focus on tourism operations and customer service
• Flexible four-mode learning system
• Affordable training with global certification
• Academic mentorship and full examination support

The Certificate in Tourism and Business Studies is a globally recognized professional qualification that equips learners with essential skills in tourism operations, customer service, hospitality, and basic business management. At Uwezo College, the programme is delivered in full alignment with ICM international standards, ensuring graduates gain both professional competence and internationally recognized certification for successful entry into the tourism and hospitality industry.