Craft 1 Sales And Marketing

Uwezo College is delighted to introduce Craft Certificate Module 1 in Sales and Marketing, a one-year program that provides students with the essential knowledge and practical skills needed for a successful career in the dynamic field of sales and marketing. This course, examinable by the Kenya National Examinations Council (KNEC), equips students with a solid understanding of the principles and practices of effective sales and marketing. To enroll in Craft Certificate Module 1 in Sales and Marketing, students are required to have a minimum of KCSE Grade D plain or D plus. These prerequisites ensure that students possess the educational foundation necessary to excel in this foundational sales and marketing program.

Course Structure:

The program covers a comprehensive range of key areas, including:

• Principles of Selling: An introduction to core selling principles, including understanding customer needs and effective sales techniques.

• Practices of Selling: Application of selling principles in real-world scenarios, including customer interactions, closing sales, and relationship management.

• Principles of Marketing: Understanding marketing concepts, market analysis, and product positioning within the business environment.

• Practices of Marketing: Application of marketing principles in practical situations, including market research, advertising, and market segmentation.

• ICT: An introduction to information and communication technology, focusing on relevant software and tools used in sales and marketing.

• Communication Skills: Building strong communication skills essential for effective sales and marketing, including both written and oral communication.

• Entrepreneurship: Introduction to entrepreneurship concepts, including small business management and the essentials of entrepreneurship relevant to the sales and marketing sector.

Skills and Competencies:

Upon completing Craft Certificate Module 1 in Sales and Marketing, students will acquire essential skills and competencies vital for success in the field:

• Mastery of core selling principles, including customer needs assessment and sales techniques.

• Application of selling principles in real-world situations, including customer interactions and relationship management.

• An understanding of marketing concepts, market analysis, and product positioning within the business environment.

• Application of marketing principles in real-world scenarios, including market research, advertising, and market segmentation.

• Skills in using relevant information and communication technology tools and software in the context of sales and marketing.

• Strong communication skills, both written and oral, tailored for effective sales and marketing.

• Introduction to entrepreneurship, including small business management and entrepreneurship essentials applicable to the sales and marketing sector.

Career Opportunities:

Upon completing Craft Certificate Module 1 in Sales and Marketing, graduates can pursue entry-level positions in the field, including Sales Representatives, Marketing Assistants, Customer Service Representatives, and Advertising Assistants. This foundational course serves as a stepping stone to a rewarding career in sales and marketing, offering opportunities for growth, advancement, and making a meaningful impact in the sales and marketing sector within organizations.