Diploma In Journalism And Mass Media Studies

Course Description

Diploma in Journalism and Mass Media Studies

Course Description:

The Diploma in Journalism and Mass Media Studies offered by Uwezo College is an immersive and advanced 12-month program meticulously structured to provide participants with comprehensive knowledge and advanced practical skills essential for excelling in the dynamic field of journalism and mass media. This diploma integrates theoretical concepts with hands-on applications, preparing individuals for multifaceted roles in the media industry. 

The Diploma course in Journalism and Mass Media Studies is an in-depth program designed to provide students with a comprehensive understanding of the field of journalism and mass media. The course covers a wide range of topics, including media law, media ethics, news writing, reporting, editing, and media management. Students will learn about the role of the media in society, the impact of new technologies on the media landscape, and the importance of effective communication in journalism.

The program is designed to provide students with practical skills and hands-on experience, with a focus on developing their critical thinking, research, and communication skills. Students will have access to high-quality learning materials, including online lectures, e-books, and other multimedia resources, as well as a dedicated team of tutors and support staff who are available to assist them with any questions or concerns they may have.

Upon completion of the program, students will be equipped with the knowledge and skills they need to pursue a career in journalism or mass media. They will have a solid understanding of media ethics, news reporting, and effective communication, as well as the ability to adapt to new technologies and media platforms. The Diploma course in Journalism and Mass Media Studies is an excellent choice for anyone looking to advance their career in this exciting and dynamic field.

Entry Requirements:

Prospective students should hold a minimum grade of C- in the Kenya Certificate of Secondary Education (KCSE) or possess a PASS in a relevant certificate-level qualification to qualify for admission into this diploma program.

Study Duration: 12 Months

Key Areas of Training:

The curriculum encompasses a wide range of essential subjects pivotal for advanced journalism and mass media studies:

• Public Speaking and Presentation Skills
• The Art of Interviewing
• Ethnicity, Gender, and Media
• Media Law and Ethics
• English for Journalists
• Report Writing
• Introduction to Advertising
• Photojournalism
• Broadcast News Reporting
• Investigative Reporting
• Freelance Journalism
• Online Journalism
• Mass Media Research
• Sub Editing
• Communication Skills
• Principles of Public Relations
• Script Writing
• Media Management

Program Goals:

The Diploma in Journalism and Mass Media Studies aims to provide participants with an advanced understanding and specialized skills required for thriving in the field of journalism and mass media. The curriculum emphasizes advanced reporting techniques, investigative journalism, media management, and ethical communication practices.

Upon completion, graduates will possess expertise in diverse areas of media, demonstrating proficiency in various journalistic functions and media-related roles.

Career Opportunities:

Graduates of this diploma program will find diverse and promising career opportunities in various domains within journalism and mass media:

• Journalism: Roles in reporting, editing, and broadcasting across various media platforms including print, digital, and broadcast media.
• Investigative Reporting: Specialized roles in investigative journalism, exploring in-depth stories and research-based reporting.
• Media Management: Positions in media houses, production companies, and advertising agencies focusing on media planning, management, and strategy.
• Public Relations and Advertising: Opportunities in managing public relations campaigns, advertising strategies, and media relations for diverse organizations.

This diploma program offers access to a rich array of high-quality learning materials, including practical workshops, lectures, and specialized resources. Additionally, a dedicated team of experienced tutors and support staff provides guidance and assistance throughout the learning journey.